The first believes that great advertising is populist advertising advertising gets down with the people and tries to be their mate and tries to slip some new catchy language into their everyday parlance such as 'Wassup' (inspired) and 'Zoom zoom zoom' (lamentable).

But perhaps it's even more interesting as an inadvertent solution to one of advertising's eternal divides.įor as long as I can remember, there have been two schools of advertising thought. Of course it's a great example of an advertiser using a piece of new technology that all advertisers must tackle sooner or later, and without the usual gaucheness that often accompanies technology-embracing advertising. And there's the romantic reason - he wants to give her his ring because he's truly, madly, deeply in love with her.Ī triple ending that enriches your viewing experience, just as triple- distilled Smirnoff enhances your drinking experience.

There's the Sienna Miller reason - he announces his knowledge of her affair and as a result is no longer in love with her. There's the Jude Law reason - he confesses to an affair and, as a result, is no longer in love with her. A new commercial for Smirnoff allows viewers to choose different explanations as to why a man in a car takes the ring off his finger and gives it to the woman sitting next to him. So it's great to see another advertiser putting the red button to good use. An ad for a Chemical Brothers album (called Push The Button, appropriately) allowed you to sample some tracks, an Adidas spot offered some bonus ball play between Jonny and Becks, and that's about it. Press it and you're in a world of interactive broadcast possibilities, but its prosaic name reflects the prosaic uses that TV advertisers have so far put it to. It's a button, it's red and it's called - a little unimaginatively perhaps - the red button.

No red button campaign